Entertainment, laughter and catchy videos posted everyday on the platform Tik Tok, but is there more to it than just pleasure and entertainment?

With over 300 million users on Tik Tok and millions of Tik Toks being made everyday, there are other uses of the growing platform that are starting to become more common. Tik Tok is mainly used to make funny videos, cute videos or set social media trends but with thousands of corporations and businesses starting to take advantage of the platform, a new function is starting to be seen. Businesses are beginning to promote their brand and product, they can create hashtag challenges in order to engage with viewers and push the brand. Create creative mini commercials to advertise their products or services. On the personal side alone people love having the rush of blowing up on Tik Tok and being known. In the same way businesses desire the same fame. With businesses pushing the product everyday on Tik Tok, it actually benefits Tik Tok with more content to view. This is the reason why the app is so popular because there are so many things to see and take from. Its the creative things that go viral on Tik Tok because people are looking for originality, hence why businesses are always looking for a new way to pull people.